5 Ways Social Media Is Influencing Online Shopping
A large proportion of sales are now made online, with lock-downs substantially increasing this number in 2020. Logically, many consumers buy online and spend the majority of their time online — social media.
As you find it hard to find a company without at least one Facebook profile, e-tailers and advertising companies tap into this human need for connection by incorporating social media into advertising strategies to increase satisfaction in internet shopping.
Below are 5 ways social media is influencing online shopping:
1. They utilize machine learning to improve customer service.
These days, AI is a hot subject. The time has now come for online marketers to look at automation to create more personalized shopping experiences with some of the world’s largest companies such as Microsoft and Google which are already investing in machine learning.
The chatbot of the maquillage brand is an excellent example of how machine learning can turn customer data into smart knowledge that enables brands to offer shoppers a real-time experience. Knowledge of your preferences and interests is simply asked for a quick questionnaire which is then converted into personalized product recommendations.
2. Tell stories through social media
The foundation of human interaction is storytelling. Today, customers must be involved if you want to catch their eyes in the centre of the scroll, and what smarter method than by telling them an entertaining story. Herschel Supply Company is a perfect example of how a brand can display its product through social media in more effective and dynamic ways.
3. Use social e-commerce platforms to improve the experience.
It would sometimes be a luxury to have a personal shopper. E-retailers should not concentrate too closely on selling their product today, but also take note that they are also building an exciting experience that will enhance customer loyalty.
Today, Poshmark, the largest social e-commerce platform online, emphasizes the role of social capital in e-commerce. They also keep track of your quest and buy history and recommend your style, which is updated constantly.
4. Leverage big data to make customized recommendations
Today, internet marketing includes data collection. Social networking networks have provided companies with a competitive advantage as enhanced market research analysts and data offer real-time insight into what customers want. Detailed user activity information is being used to develop custom camps, improve customer satisfaction as well as conversion rates. Person profile-based customized recommendations have demonstrated increased customer trust.
5. Sending more meaningful email campaigns
Sometimes when we think of social communication we go to Snapchat, Pinterest, and Facebook directly, but we don’t have to forget email. Although we do not equate social media marketing instantly, newsletters and e-mail notifications have proven to increase social interaction and demonstrate that conversion rates and loyalty have been improved effectively.
Social media has transformed internet commerce for the better. E-commerce platforms now focus on their customers’ satisfaction rather than just ways of increasing revenue.